Warning: The below is MY OPINION. You are welcome to disagree, reflect upon, bash, flame at your leisure.
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An automatic (mechanical) watch has a soul; it is often said that quartz watches do not.
Leicas have soul. Hassys have lots of soul. Bronicas most certainly do not (that's why they're half the price of the Hassy... your extra $2000 buys you a soul, as well as brand recognition

hehhehe )
Doc Marts have a soul.
Hugo BOSS suits have a soul.
Dunkin' Donuts have soul (but this brings up some sort of ethical/epistemelogical question: is it ethical to eat something that has a soul? what happens to the soul? in fact, is this a very good reason why religions/beliefs have posited that animals do not have souls, to the great disbelief of animal lovers worldwide?)
Being cynical, I'd say anything that markets itself as being exclusive, expensive, rare, difficult to make... thinks of itself as having one. And perhaps many people believe that, as marketing and media folk are glad to hear.
To be honest, I find that many things that are less expensive, but have market differentiators, superlative design and manufacture, solid customer service or design philosophy all make me "click" with brands/items, and thus might give me pause to think "my, this has soul."
Take the standing-up stapler... I'd say they have more soul than a regular office swingline.
Then again,
this is a VERY subjective thing.
If you connect with an item/person/food/dingleberry, then I would propose that to you, it does, in fact, have a soul. What does this mean?
I am more willing to sell/part with items/brands that I don't connect with (think has a soul).
I like my small classic Sebbie dearly, but, (and I'm sure to the great horror and consternation of knife knuts EVERYWHERE) I feel my Emerson Mini-Commander has more soul (it's more ergonomic and feels better. It doesn't cut as well, it doesn't lock as well, it isn't as pretty but it's got a je ne sais quoi about it fitting my hand much better, and hence is my EDC.)
For every one of me, I'd wager there are a 1000 out there who would feel the Mini-Commander is soul-less (arguable since it is "tactical" and "generic" and has less effort imparted in it due to its lower quality of manufacture) and the Sebbie is Da Bomb.
For every WIS that loves the auto movement, with its ticking heart, there are a 1000 people who think I'm insane for wearing an inaccurate watch that I have to WIND ("my God, Jon, are you freeking on crack? Why do you keep winding that damn thing every night???")
For that matter, is it justifiable to say that custom/handmade knives have "more soul" than production models, since one was made with "more love and care, sweat, blood, grime" than the production knife? Since the production knife was cut on a CNC mill, or with a waterjet, rather than with files?
I don't know if it's justifiable.
What about a handmade Chinese knife, compared to a cheap US knockoff?
Which has more soul?
Now that you thought of that one... try this:
What about a handmade Chinese knife, made by prison labour, compared to a CNC-milled US knockoff?
Hrm.
Does that count as an EVIL soul?
Good question, good discussions (I hope), no real answer.
Hope I haven't insulted TOO many knife knuts
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Now for something completely different:
(a) Vampires have no souls.
(b) Vampires draw blood for pleasure.
(c) Knives draw blood for pleasure.
(b+c=d) Knives are vampires.
(d+a=e) Knives have no souls.
There's your answer. That man is right because NO knife has a soul.
-Jon