Have any of you tried using this stuff? I can get a coal fire going no problem, but this stuff I can't even get going. I make a huge bonfire, put the coke over top, they start glowing, but once the heat from the fire is gone, the coke dies down. I've even tried holding a torch to the stuff and can't get any success. 
It is like the stuff doesn't want to get to the point where it puts off heat, instead of taking heat in.

It is like the stuff doesn't want to get to the point where it puts off heat, instead of taking heat in.