Knife Outlet:
Id have to respectfully disagree with you that Leatherman doesn't compete with Swiss Army knives. Sure, Leatherman products are more expensive, but the fact of the matter is that they have created a product that's A.) market competition which Victorinox and Wenger never had to contend with until relatively recently, and that B.) appeals to many of the same people likely to buy medium to large-sized Swiss Army knives. Take for example this post that appeared recently in the Knife Reviews & Testing forum: Just lost my Favurite posession my trusty victornox folding knife. Now Ive been looking at multitools to replace it
Heres a person who had a SAK. Now, however, when its time to replace it, hes thinking multi-tool. And for the average Joe on the street (i.e. NOT us knife knuts), multi-tool equals Leatherman. You KNOW that Victorinox came out with their fine multi-tool in response the pressure of the market and not wanting to lose customers to Leatherman or anyone else.
Back to the pocket-sized SAKs, though: What the traditional SAKs still have going for them is their relative light weight and pocket-ability. Take a look around at the various hiking and backpacking magazines and gear forums and youll read over and over that a SAK is a better option than a multi-tool because of the difference in weight/size. I am certain that the folks running Leatherman have been aware of this perception. Now, with the Juice, Leatherman seems to be going after that very market, the last bastion of SAK domination, the market for knives bigger than the keychain models, yet still small enough to tote in your pocket.
Leatherman multi-tools and their like competitors (Gerber, Schrade, SOG, Buck, even Victorinox) are steadily doing to the traditional pocket SAK what Spyderco clipits and their like competitors (hell, EVERYBODYs making one-handed pocket-clip models these days) did to the venerable Buck 110-type belt knives: Out with the old and in with the new. I am NOT saying Leathermans going to put Victorinox or Wenger out of business no way! But Im simply pointing out that the landscape is changing - consumers looking for a "pocketknife" with tools as opposed to a "tool chest on a belt," now can choose a Leatherman product too.
And I definitely agree, the Juice does look like a great product.