Leatherman radio ads

Razoredj

Razoredj

Joined
Feb 22, 1999
Messages
3,357
Paul Harvey has been doing commercials for Leatherman tools, calling them "The Rolex of Multitools."

A positive development; there are plenty of listeners out there who probably have never heard of the Leatherman, and will see it as a very useful tool rather than a dangerous icky knife.
 
As i mentioned in the "more bad news" thread, on our local news they seem to also be starting to villainize multi-tools as well. A guy was really upset that airport security failed to confiscate his multi-tool (what the reporter who was interviewing him referred to as a "basic Leatherman"). They opened it up and the reporter noted it had a "substantial knife blade."

I hope otherwise, and that multi-tools will continue to be viewed as tools, but when more and more Americans are becoming afraid of tweezers and nail clippers, I can't see how such people won't think of a Leatherman tool as a virtual atom bomb of destruction.
Jim
 
Heard the ad,like it. Also this months PLayboy has a small piece on a knife made for Playboy by Buck.Well I think its Buck,they say "every man should own a good buck knife",but with the small "b"and the phrasing of the words they may mean sommething like solid folder and not made by Buck.

Anyway I thought it was good for knives in general and it comes with its own peephole:D ,now why didn't Sal think of that?;)
 
I haven't heard that ad yet, but I'll listen for it. That is good news. I have flown many times with a Leatherman in my carry-on, but it looks like those days are over.

At least somebody is trying to dispel the idea of a multitool being considered a "weapon".
 
does anyone in the public think that the airlines will really be weapons proof?

if prisons have all kinds of weapons availiable, there is no way they can stop the public. it is just a simple fact. The media and this hype for "airline security" is BS as usual.
 
I think the Paul Harvey ads are great, earlier tonight, my 60+ Mom asked me if I new what the leatherman was that Paul Harvey was talking about.

After seeing my SOG multi-tool as an example of what a Leatherman was, she wants a multi-tool also.

Harvey especially markets them to women, which is very smart. When gun companies started doing this it changed alot of public perseption of guns. Hopefully it will do the same for knives.
 
Hello everyone.
Allow me please to introduce myself.
My name is Charlie Bell. I have been lurking for a few weeks, having just discovered this wondrous site and it's worthy inhabitants, but have been a knife "appreciator" for nearly thirty years.
I guess this isn't really the right thread for lengthy introductions, so I'll get to the point.
I have owned Victorinox SAKs all of my adolescent and adult life. I bought a Leatherman - the first generally available model - about four years ago. About two years ago I relegated the thing to the computer desk drawer. Sometimes I press it into service for minor "gripping" duties because it's nearby. But when it comes down to quality, the SAK rubs it's face in the dirt. Victorinox's steel seems to be far tougher, and the "big" blade stands head and shoulders above the Leathermans in terms of taking and maintaining an edge. It's more pocketable, and as far as I'm concerned, more useful on a day to day basis.
Don't get me wrong, now. The Leatherman's a pretty good tool, and sure, the SAK can't beat those pliers (just don't push the wirecutter too hard though - cut only fine copper wire if you dont want to burr up the edges)
Wouldn't most of you agree that the SAK is closer, not just geographically, to a Rolex than the Leatherman?

Anyway, I'm truly delighted to meet you all.

Seabell
:)
 
I think it depends on which Leatherman you examine. The Wave, for example, is a superb tool, and the fact that you can access locking blades without opening the tool makes it superior to my SwissChamp, as far as I'm concerned.
 
I agree with Razor.
The Wave impressed me so much, it is now on my keychain.
I mean, it IS my keychain.
This insures that it is with me at all times.
 
I must say that I've had my eye on the Wave for a few months. If only it wasn't so expensive down here!
Should I take it that there has been an improvement in hardness since the earlier Leathermans?
We're talking about a weeks pay here. I don't mind shelling out for the Wave if you think (and Hey! I'm going to take your advice) it's a significant step up from the original models.
Don't y'all make me starve my family for nuthin'. now, y'hear?
 
I find the Wave a little flimsy for my tastes, and two people were I work have had one of the knife blades jam open on theirs.
 
I've had a Wave for over a year. I've never had a problem with the blades sticking open but I don't think the steel in the blades is as good as most good quality knives. I've asked Leatherman what the blade steel is and they've been a little elusive. I was told that it was optimally hardened stainless steel. It's a good tool but if you are more interested in the tool implements than the blades I would suggest that you give the Pulse a look. I don't know about there but here it's at least 30 or 40% less in cost.
 
Thanks for the input, guys.
One thing I'm not clear on: Both the Wave and Pulse are claimed to have wire cutters and hard wire cutters as features. I have studied pictures of these tools, but the only wire cutters I can see are the ones near the fulcrum of the pliers. :confused:

Seabell
 
The straight part of the wire cutting section is meant for softer wire, and the round cut-out little area is meant for hard wire.
Jim
 
I do think that the Wave, Pulse, and other recent models are a little better than the old ones. I have a Wave that I take everywhere and use for everything. No problems ever, and the blades are still sharp.

My girlfriend, who thinks I'm nuts for having a pocketknife at all, now wants a Leatherman Micra.
 
Charlie,

I think that you're comparing apples to oranges a little bit here.

[my definitions]
A SAK is basically a knife with other tools added to it. A multi-tool (in the current lexicon) is more a pair of pliers with other tools and knife blade(s) added.
[end my definitions]

You would sort of expect that the SAK would have a better blade than a multi-tool would, at least I do. :)

Having said that, I've carried various Leathermans over the years, the latest being my Wave (3 years now). I've had no complaints at all with the blades it carries, but then again, I didn't expect it to be a [insert fav knife here] when I bought it. The blades are about what I expect/need for occasional cutting use.

Oh, by the way- I may be the only adult male in entire world who has never owned a SAK. I've led a sheltered life. :D
 
I was looking through the Sunday Boston Globe magazine and they had a full page pic of the new andonized Leathermans. In the description they even mentioned that it had an actual knife blade ;) Will wonders never cease that the extremely liberal Boston Globe would ever feature any type of knife ad let alone an actual copy by staff. Better go check the letters to the editors and see how many outraged anti-knifers wrote to protest :rolleyes:
Bob
 
Don't forget the new Leatherman Juice models. IMHO, they're a fusing of the traditional Leatherman and the SAK (i.e. small and for the most part, pocketable). Check them out <a href="http://www.leatherman.com/products/tools/juice.asp">here</a>.

PS: I've got a Wave and a Victorinox Spartan. Mostly I carry the Spartan around, and keep the Wave in the kitchen drawer ... it gets used ALL THE TIME around the house.
On camping trips, though, I'll generally carry the Wave on my belt and tote a Spydie Endura. The SAK functions fine in a camp environment, but I use the Wave's pliers all the time to lift hot cook pots, etc.
 
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