I am not a maker, but can appreciate how unappreciated craftsmen become when they are compared to the "economies of scale" offered by a commodity market. There were better cars than the Model-T, but they live only in history books now, whereas the T was the launchpad for much of what is "automobile" today because it was made in the thousands of units and very aggressively marketed.
You guys are right about the inherent inability of a lone-wolf maker to keep up cashflow-wise with the commercial makers like Benchmade, CRKT, Spyderco, and the others. You must wear all the design/making/treating/bookkeeping/custodial hats in your shops. They have entire departments (or outsourced personnel) to take of each of those functions. Their deeper pockets allow them to absorb downturns in the business cycle and still be in business when the market bounces back up. And they do it by selling to people who mostly don't care how much quality they are buying, only how much they are paying for the product.
Unfortunately, people who are willing to spend $500 (or less) on a knife they can hand to their grandkid some day as an heirloom are a diminishing breed in a time when people are running themselves into irreparable debt just to drive a $40,000+ BMW/SUV/CarOfTheMoment (which they'll be rid of in 3-6 years) trying to impress some other people doing the same thing. (ok, end of rant on the latest generation of Conspicuous Consumers

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While I know the worth & value of paying a few hundred dollars for a custom crafted or semi-custom blade, the vast majority of buyers look only at the price, where cheaper (in their eyes) is better. And a Ginzu set looks real good to them.
The point they miss is the lower quality experience they have while using the cheaper tool. They fail to register the "cost" they pay in aggravation and jury-rigging they must go through to compensate for not paying the price to get a good tool up front. I think it's Melvin-Purvis whose tagline reads, "Buy quality and only cry once." I say, "Exactly!"
Since I don't believe in just whining about a problem without offering at least some sort of solution, here's mine:
Do any of you do a shootout "demo" of your knives against comparable commercial blades at the shows or when you're showing your wares to a potential vendor???
What I'm proposing is to spend some money to buy some of the commercial blades in a comparable size/style to what you are selling and set up a cutting/chopping/handling head-to-head demo to show how much tougher/stronger/sharper/balanced/finished your blades are. Maybe even let the potential customer perform some of the (simpler) tests. To paraphrase, "One cut is worth a thousand promotional words."
While some have spoken of finding and establishing yourself in a niche among the handmade market, it strikes me that you also must first (perhaps more importantly) seperate yourself from the commercial blades that can flog you in a "price only" comparison. A head-to-head demo may serve to show how the higher price gets the customer a MUCH BETTER performing blade.
Thx for your time & sorry this got so long,
Greg