Massdrop name change and new Terzuola collaboration

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OrangeBlueOrangeBlue

Joined
Dec 5, 2018
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1,437
First, Massdrop has rebranded as “Drop” going forward. Questionable name, even outside of the context of knives.

However, the first thing I thought of was “what will they use to brand their blades”?
If the new Terzuola knife is any indication, they’ve heard the complaints about their billboarding, and have reduced their branding to a new “D” logo on the back side of the pivot.
xoDpTMgJQK2uwiH2R5xw_CVaRgNkR5C7Li6eYWl6Z_01.jpg

So, not only have they moved away from branding the blade with anything other than the maker’s mark, but they knew far enough in advance of the change that they were able to create hardware with their new logo.

While the branding never really bothered me before, the new solution is much more aesthetically pleasing.
 
They've also dropped using Google for login. Had to reset using just my email instead.
 
I like that knife!
Not sure about the name change but the pivot branding is tasteful.
 
I don't think "Drop" is all that exciting, but I'm SUPER happy with the change in their branding. That "D" is so much more tasteful than having "Massdrop" plastered on the blade of their collaborations. I feel kind of bad, but I cancelled my Keen order in hopes that the next batch will have the updated logo on the pivot.

I also REALLY like that it looks like they're trying to work on their communication. When the price of their collaborations went up this year, they posted a little blog post before it took affect, but it still caught A LOT of people off guard. This time they are telling people up front that this knife is $160 for the pre-order and then goes up to $200 afterwards. They even put it in bold and posted the cutoff date for the pre-order price (May 29th). That's awesome. :D

It's great that Drop is listening to their customers. Now if @Massdrop could just work on their communication in the "Discussion" part of their site and here on BladeForums...
 
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This knife has an unusual grind. It's flat ground and then hollow ground. I recall seeing that once on a custom knife. Any other production knives with that grind?
 
AF said:
This knife has an unusual grind. It's flat ground and then hollow ground. I recall seeing that once on a custom knife. Any other production knives with that grind?
Click to expand...

I noticed that on the picture, but couldn’t quite figure out what was going on there. Pretty sweet. :thumbsup:
 
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