Benchmade sponsors guys from the Team Quest fight club in Portland, which is local to Benchmade in Oregon City. I don't know if there are any such high level MMA camps in Spyderco's area. Sponsoring guys who fight on PPVs like Randy Couture, Chris Leben and Nate Quarry gives Benchmade exposure to (potentially) hundreds of thousand of viewers (though with Dana White's recent decree that fighters can't thank sponsors after fights, one wonders if it still gets the same return because people who don't know Benchmade may not notice or recognize a BM logo on the back of someone's shorts).