Hi Ed!
How could I ever resist putting off some work to write about Moras? Some of my favorite knives!
The first post I ever saw about Moras was based on their recommendation by Mors Kochanski in his "Bushcraft" book. The post was "If this guy's right - we're all wrong". It would certainly seem that picking a $10 knife out of a brown cardboard box of 50 wouldn't be the best way of getting a knife for survival purposes. I'll always remember the comment of one of my friends, too, while I was buying yet another Mora, "What sort of guy would go into the bush with a $10 knife?"
For survival or camping purposes I really do consider the Moras hard to beat. Bugs has mentioned the CS Twistmaster - and if you add the CS "Hudson Bay" and others - well there's a lot of stiff competition. For me the virtue of a Mora is a light fixed blade that I can hang around my kneck or on my belt that's comfortable for heavy whittling and really will cut down trees (Yep I'm that guy!).
I feel pretty bad about encouraging people to fall trees with a knife - it can get pretty dangerous if the tree "barber chairs". You have to know what you are doing. The same applies with general knife use though, anyone could destroy a Mora in short order (or hurt themselves) by lateral prying and other stuff that a knife wasn't designed for. All I can say is that with proper use, both my Moras and myself should last a lot of years.
A Mora out of the box (of 50) is a pretty ugly and dangerous proposition. Burn and oil the handle though - and you may be amazed. I use mine to trim my toenails and peel stuff all the time. Yes I wash the knife in between - all I'm saying here is that to use a razor sharp knife for such stuff demands an ergonomic knife.
Sharpen one properly and it'll amaze you too. No expensive tools required - just a large flat surface and some emery cloth and buffing compound. Keep the zero bevel.
I don't see a "fixed" Mora as ugly any more than I'd consider a moose ugly. See either in action and your point of view changes. Get to like them though for their wooden handles and carbon blades - and you'll soon be wondering what such a knife would look like if it were made from scratch to be beautiful. It just takes one curly birch handled puukko to use, handle and look at...
Brisa will then be your home page.
I don't really have a favorite Mora - I use them all for differing purposes. The leuko blade available from Ragnar though is one awesome outdoor blade. Explaining why would take another thread.
So I guess I really like Moras! People may want to look here:
http://www.geocities.com/Yosemite/Rapids/5404/survival/