Exactly what Nodh said. Everyone in Scandinavia knows Moras, and most likely has used more than one in their life. Probably did so already in school.
Moras are good knives in that they do knife tasks well: they cut, they slice, and they are efficient in these tasks. They're certainly much, much better as knives (cutting tools) than most tactical knives many times more expensive.
But people have very different attitudes to Moras depending on where they're from. Many non-Scandinavian folks seem to find Moras something special, and even hype them up as somehow extraordinary knives. On the other hand, in Scandinavia, there's nothing more basic than a Mora - if you want to cut up some cable or pry open a canister, you grab a Mora and if you break it or chip the edge, you couldn't possible care any less. Because Moras are extremely cheap tools, by design 'disposable' in that they're neither pricy nor pretty, so there's no reason to care about them whatsoever.
When it comes to use on the field, there are few knives still in production that have been used as widely in the field as Mora knives. Moras are an old, proven design. The name comes from a Swedish knife-making town of the same name, so the maker's tradition is a long one, as well, and the maker is proven and 'old' - older than, say, the United States of America. Moras work excellently in the field, as long as you use them within their limits - they aren't enormously thick tactical prybars. People carrying Moras typically carry a hatchet or a real axe along with it to handle larger tasks. Mora knife + Fiskars hatchet = cheap and reliable outdoors combo for practically anything you might want to do out in the Northern woods.
Moras are no non-sense knives. They're tougher than most other scandis designed more for precision work and looks than being beaten around a construction yard, but not enormously tough - it's not hard to break one, if you abuse it.
But would I recommend a Mora? I'd recommend ten. Get them, use them, mod them, do whatever you want. They're practically free anyway, and certainly far superior as cutting tools to many knives much more expensive.
But, if you do get a Mora, and find it to be an amazing knife, you should know that this isn't because the Mora is amazing - it's because the knives you were using before were amazingly crap.
