ZENGHOST,
The idea of viewing your site in various browsers while constructing is very sage advice.
Alain M-D,
I had the opportunity to evaluate Dreamweaver. I found it to be a very good product, and you're right, it does do a better job of generating clean code that most (all?) of the WYSIWYG products. If I could justify the cost for just maintaining my own site, I'd buy it.
I also agree with you that layers should be avoided. I don't care for things like Flash either. In my opinion, a good website stands on it's own without a lot of trickery.
Content is the single most important factor obviously. Easy navigation always a big plus as well. Layout and color schemes can play a big role in the success of a site too. Another thing often overlooked is speed. Getting the knack of compressing those images down for fast loading withoutout sacrificing image quality is mucho important.
What I'm getting at I suppose is in response to Jason's lament of:
"Geez, I'd rather someone else did this crap".
A lot of folks feel this way, and for good reason. There's a whole heck of a lot to learn, a lot of research, and a of work to create successful website. That's why folks who design websites get good money for them.
- You really need to know some HTML even if you use a WYSIWYG editor so that you can get in there and tweak things.
- In order to keep a site managable you need to create a hierarchical-type structure and have an understanding of the hierarchical directory structures of Windows, Unix, etc.
- If your site has any size to it at all, and gets updated with any freqency, a good understanding of FTP for file transfers, and ASCII and Binary formats is important.
- Since the type of sites we deal with depend on quality images, you need to have a bit of knowledge in photography and image editing. As mentioned before, you need to learn how to crop, resize, and compress JPEG's without jaggies and artifacts. You also need to learn when use .GIF as opposed to .JPG format.
- There's those things we seldom think about like learning how to be seen and get picked up by the search engines -- and not just on page 185 of 228.
- Then there's the cost of a good camera, good photo editing software, good HTML editing software, possibly a good scanner, etc., etc.
If you are going into this for the long haul and want to play with the big boys, for some folks it actually is best to pay a professional take care of all this stuff, and leave yourself time for the knifemaking business.
I have no idea why I'm rambling like this.

I just started talking and couldn't shut up.