new cold steel actress/model

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paul brown said:
youtube search beauty and the beast cold steel marauderšŸ¤© I approve
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I know someone said it in another thread - calling the knife a "Unit", by the new spokesperson for CS - makes me feel there is no love for the knife / product / Cold Steel lineup. It's just a Unit / SKU that the company is selling. Nothing else matters to the company. Fans / collectors - only matter if they are buying the Units. That is how the new spokesperson makes me feel.

As for the cute girl - great ! IF she is giving more information about the knife. Brains and Beauty is more helpful : )
 
Your Name Goes Here said:
I know someone said it in another thread - calling the knife a "Unit", by the new spokesperson for CS - makes me feel there is no love for the knife / product / Cold Steel lineup. It's just a Unit / SKU that the company is selling. Nothing else matters to the company. Fans / collectors - only matter if they are buying the Units. That is how the new spokesperson makes me feel.

As for the cute girl - great ! IF she is giving more information about the knife. Brains and Beauty is more helpful : )
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But he did call it a "piece" first. Progress? :rolleyes:
 
not2sharp said:
My life expectancy meter for this company continues to decline.ā€¦.

n2s
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You know what, mine does to. I was hopeful but now have come to the realization that Iā€™m better off getting the ā€œholy grailā€ models Iā€™ve always wanted and calling it a day. For me itā€™s literally 2 knives, the standard size Recon 1 in Clip & Spear points. I will keep watching from afar, but the way things are going, it doesnā€™t look good. Why would you downgrade the bread-and-butter models that make the brand famous? Iā€™ll go now and be grateful that I have my small collection of Cold Steel knives.
 
What, no bikini?

Come on Cold Steel, this is the internet, if you want to hold my attention you're gonna need more than a pretty face.

Here's an idea- A hot girl in a bikini is partying on a yacht, she falls overboard (in a bikini), and washes up on the beach of a deserted island (in a bikini). Walking the beach (in a bikini) she finds and old wooden chest half buried in the sand. She opens it (in a bikini), and amongst other sea-fairing junk she finds a Cold Steel bowie. She then proceeds (in a bikini) to use the knife to chop palm fronds, build a shelter, open coconuts, start a fire, etc, etc, (in a bikini). A passing plane spots the smoke from her fire, and she's rescued (in a bikini). All hail the quality of Cold Steel.

I'd watch that video.

Heck, I'm not ashamed to admit it, but I've watched a few videos online just because there were attractive girls in them. And on occasion I've even stopped what I was doing to watch a commercial on tv because there was a particularly attractive girl/woman in it. Combine attractive girls with interesting knives, yeah, I might watch.

And no offense to Mr. Thompson, but if I have a choice between watching a large sweaty guy chop a rope in half, or an attractive girl chop a rope in half, that's an easy choice.

Did I say bikini?

šŸ˜
 
killgar said:
What, no bikini?

Come on Cold Steel, this is the internet, if you want to hold my attention you're gonna need more than a pretty face.

Here's an idea- A hot girl in a bikini is partying on a yacht, she falls overboard (in a bikini), and washes up on the beach of a deserted island (in a bikini). Walking the beach (in a bikini) she finds and old wooden chest half buried in the sand. She opens it (in a bikini), and amongst other sea-fairing junk she finds a Cold Steel bowie. She then proceeds (in a bikini) to use the knife to chop palm fronds, build a shelter, open coconuts, start a fire, etc, etc, (in a bikini). A passing plane spots the smoke from her fire, and she's rescued (in a bikini). All hail the quality of Cold Steel.

I'd watch that video.

Heck, I'm not ashamed to admit it, but I've watched a few videos online just because there were attractive girls in them. And on occasion I've even stopped what I was doing to watch a commercial on tv because there was a particularly attractive girl/woman in it. Combine attractive girls with interesting knives, yeah, I might watch.

And no offense to Mr. Thompson, but if I have a choice between watching a large sweaty guy chop a rope in half, or an attractive girl chop a rope in half, that's an easy choice.

Did I say bikini?

šŸ˜
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Just to be clear; she would have to wear a bikini on my account.šŸ˜œ

n2s
 
like i stated in hula's post
i think its a step forward for women's equality
if cold steel made more videos
with a cross section of individuals
representative of real knife using women.
sure a pretty face helps
but it helps marketing more
if future videos get
the message across to
the much neglected female knife market
which frankly could be a great new
marketing addiition as a whole.
i am all for gurl power videos.
 
GIRLYmann said:
like i stated in hula's post
i think its a step forward for women's equality
if cold steel made more videos
with a cross section of individuals
representative of real knife using women.
sure a pretty face helps
but it helps marketing more
if future videos get
the message across to
the much neglected female knife market
which frankly could be a great new
marketing addiition as a whole.
i am all for gurl power videos.
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I felt 100% the opposite way. I'm absolutely all in being more inclusive and getting ladies and other underrepresented groups into the fold, but they basically led with the fact that she's pretty. Yes, I think her cutting was well done, and I hope she really enjoys the product, but it smacked more of an eye candy thing than a legitimate inclusion.
 
Steely_Gunz said:
I felt 100% the opposite way. I'm absolutely all in being more inclusive and getting ladies and other underrepresented groups into the fold, but they basically led with the fact that she's pretty. Yes, I think her cutting was well done, and I hope she really enjoys the product, but it smacked more of an eye candy thing than a legitimate inclusion.
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I couldn't agree more. If gender is to become their primary market driver, then do it the right way. Put a female VP in charge of product development and have her become the primary spokesperson for the brand. Neither stickman nor the blond add anything to cold steel. They know nothing, have zero control, and it shows. Lyn Thompson's was successful because he had a clear set of values which constantly showed through. We might not have always agreed with him; and some of his ads were over the top, but we respected his vision for his company, and we knew he respected his customers as well. At least he didn't stoop to hiring a clown show to spew nonsense.

n2s
 
Steely_Gunz said:
I felt 100% the opposite way. I'm absolutely all in being more inclusive and getting ladies and other underrepresented groups into the fold, but they basically led with the fact that she's pretty. Yes, I think her cutting was well done, and I hope she really enjoys the product, but it smacked more of an eye candy thing than a legitimate inclusion.
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see your point.
as for the video.
yes they had slipped in a woman
and to their credit
filmed nothing in an openly degrading manner.
there is but 1 point in my earlier post.
it was the call for better representaion
of the fairer sex in future cold steel videos
for the purpose of exploring the possibility of addressing the female knife market in what is commonly thought of
as a traditionally existing male dominated sphere
definately no calls for reposiitioning CS
but yes they may even expand their
existing market with a supplimentary female specific product line.
this video imo is nevertheless
a commendable first effort
in its casting of a woman knife tester.
i only hope they don't sink for it.
though i suppose the mood for
corporate direction is entirely
in their corner.
 
This vid was incredibly lame. No energy, none of the real Cold Steel feel. Sure the young lady was nice to look at, and they are smart to get LT in there too but everything else sucked imo. I agree, It's not looking good for the future of Cold Steel. I have one, possibly two more CS knives I'd like to pick up and then I'll likely just spectate going forward and enjoy the classics I was able to pick up before this mess.
 
While I enjoy half naked women as much as the next guy, I guess they got this one wrong. First off, they try to tell you that the knife is light and you don't need to be a bodybuilder to swing it.. and then proceed to show you how a woman chops things with it. Therefore, rendering the women as weak. While I don't try to live being politically correct, this is a big NO-NO.

Mikel
 
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