Hey guys, be fair. Gerber shows some serious commitment...
Commitment to a crappy product.
Wow, was not expecting the last part of that comment.
Gerber has so much potential. It's a shame they don't take the ball and run with it. They could start in the design department:
1. Design a decent product with good ergonomics and don't cut corners so much in the design stages.
2. A plain cutting edge should be the standard, not the exception.
3. Choose materials that are at least equal to your competitors, if not slightly superior.
4. Give us a stonewashed finish. Not something bead blasted or with a black finish. Most of us don't need (or want)
a tactical finish.
5. Be consistent with how blades are marked. Tell us what kind of steel you are using. If you are using 440C tell us.
Don't just mark things 440 or even worse, telling us it's stainless or surgical steel.
6. Give us a decent heat treatment. If Buck can do it, you should be able to do the same.
If these are beyond Gerber's abilities, then at least bring back the older, well-proven designs and materials from years past.
The marketing department could use some shaking up too. Market to real-world, everyday people. Ranchers, construction workers, etc. Cut back on the marketing to high speed, low drag, tactical types. It would really help with Gerber's image and I might even make a purchase.