I like the full-color pictures. The American print knife magazines have really sucky pictures most of which aren't even in color. I also love the way the pictures are left "whole." In the American knife magazines, most of the pictures are digitally editted to lift the knife off the background and then text is put around the knife. No. I want to see the knife as a whole picture.
I wish this online magainze would take advantage of the on-line format and make the pictures big. Online, space is all but free. Take advantage of that. Big, high-res, high-quality pictures please.
Obviously, this online magazine seeks to compete with the paper magazines. Given the quality of the American paper-based knife magazines, this shouldn't be to hard. But when you're competing, go with your strength. The strength, the advantage that an online format magazine should have is the ability to deliver big, high-res, high-quality pictures. That's what you have. Use it to the maximum.
Also, most of the pictures in this magazine are poorly resized. The free photo editting software that came pre-installed on your PC is worth about what you paid for it: nothing. Invest in high-quality resizing algorithms. The pictures in there now are suffering because of resizing. Again, the major advantage that an online magazine should have is its ability to deliver drop-dead pictures and even video. Invest in that and fully exploit that.
I also hate the format of this magazine. They're trying to parrot a printed magazine. Online frees you from the 8 1/2 x 11 inch page. The tyrany of the center crease is gone! Exploit that! Don't trying and bring back something horrible that the online media freed you from. If this online magazine is going to compete with the printed magzines, get ad revenue, maybe even be able to go subscription-based, then they need to exploit every advantage that online gives.
