Oreo was introduced by Nabisco, an American company, in February 1912 mainly to target the British market, whose biscuits were seen by Nabisco to be too 'ordinary'. [2] Originally, Oreo was mound-shaped and available in two flavors; lemon meringue and cream. In America, they were sold for 30 cents a pound in novel tin cans with glass tops, which allowed customers to see the cookies.
A newer design for the cookie was introduced in 1916, and as the cream filling was by far the more popular of the two available flavors, Nabisco discontinued production of the lemon meringue filling during the 1920s. The modern-day Oreo was developed in 1952 by William A Turnier, [2] to include the Nabisco logo.
There are many theories pointing to the origin of the name 'Oreo', including derivations from the French word 'Or', meaning gold (as early packaging was gold), or the Greek word 'Oros', meaning mountain or hill (as the original Oreo was mound shaped) or even the Greek word 'Oreos', meaning beautiful/nice. Other theories are that the 're' from cream was 'sandwiched' between the two Os from chocolate, or the word 'just seemed like a nice, melodic combination of sounds'.
Oreo is very similar to the Hydrox cookie manufactured by Sunshine, which was introduced in 1908, leading to speculation that Oreo obtained the idea from Sunshine. Having lost market share to Oreo for years, Hydrox cookies were withdrawn about 1999.[3]
