First off, I hate salesmen (personality defect I've got or something like that), because they try to talk me into something that I generally already know more about than they do (I research things a bit too much before I buy sometimes). So instead of acting like a salesman, I'll just point out the things that I like about them

.
For me, everything is always about value. I'm poor (married grad student), but not so poor that I am going to get something that is cheaply made. In my mind, Becker knives have excellent value for what you get, without all of the bells & whistles (unless you get the LE BK10

) that make other knives cost more. Some of the main things that led me to purchase my first Becker were these:
1)Great steel and HT. I think its safe to say that KaBar and Rowen are probably the two best out there when it comes to working with 1095, and it shows.
2)Love the handle design. I personally think that the handle design is one of the best that I've seen or used, its very comfortable to use for long periods of time.
3)They are overbuilt, and work for a living. They're not fancy, and are designed to be very effective at what they do. These aren't the types of blades that I would generally think of displaying or showing off to people. These are the blades I'll use when I need to get something done, and need to rely on something.
4)To me, Beckers are about the point of diminishing return in terms of value for the money. I feel like for less money, I'd be stuck with Gerbers and other things for generally less money, but with much lower quality, and with more money I might buy more "performance" but not as much as it would cost me (Busse knives for instance).
Thats about it to be honest. The sheaths on most of them could be better, but for the price I'm not too worried about it. After I got my first Becker, I found this place, and have stuck around because of all of the great people that are here. I've learned lots, and even won a knife or two in the contests they have going on around here.
Good luck with whatever you do, and whichever Becker you get. The nice thing is that they're all good, so no matter which one you choose you won't be disappointed.