Many autos are based on the same movements. The ETA 2824-2 and Valjoux 7750 are two very common ones. Prices range from the hundreds to multiple thousands. The differences are in styling, case materials and quality, warrantee and service, etc. Buying a watch based on one of these movements guarantees that you can have it serviced by experienced local watchmakers. Beyond that, choose one that suits your intended use, sense of style and pocketbook. Good features would include sapphire crystal, screw down crown, minimum overall thickness, solid link bracelet, tritium vs Luminova, etc. There's lots to choose from but a good movement is the basis for all the rest.
The O&W, though not a high profile name, seems to be a very affordable watch based on a good movement. Never owned one so I can't attest to longevity, durability, etc. Maybe someone with 1st hand knowledge chime in with more on this. Though based on a solid swiss movement, I wouldn't rate this brand real high on the 'snob' list. Their stylings are more utilitarian in nature.
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