I just had a thought, one reason that Spyderco does so well is that they have names instead of numbers for the knives. I know it sounds simple but I really think it helps to name knives rather than just give them a number. Many of Benchmade's knives are known by the number rather than the name (if it has one). I think that is one reason that I don't buy more BM knives. There are a few that I like but when I see them listed as 341 or 650, I am not sure which one is which. If I really wanted one, I would go through the trouble finding out which model number is which.
With Spyderco, everybody knows the names. If you want a Delica, you don't need to see a pic to know what you are getting. There are different model of Delica but they are all still Delicas. WIth BM, if you are off by one number, it is a compleatly different knife.
I also think this is one of the reasons that 3rd gen S&W autos didn't do better in the market place. S&W 3rd gen autos have a number code only and no name. You have the 3913, 3906, 3953, 5906, 6906, 4506, ect. Unless you are a huge fan, these numbers mean nothing to you.
With Spyderco, everybody knows the names. If you want a Delica, you don't need to see a pic to know what you are getting. There are different model of Delica but they are all still Delicas. WIth BM, if you are off by one number, it is a compleatly different knife.
I also think this is one of the reasons that 3rd gen S&W autos didn't do better in the market place. S&W 3rd gen autos have a number code only and no name. You have the 3913, 3906, 3953, 5906, 6906, 4506, ect. Unless you are a huge fan, these numbers mean nothing to you.