my dad was flight instructor in the navy air force. after ww2 he bought 13 stearman bi-planes and brought them to southern idaho for crop dusting. his name was farris and because he stayed sober the nite before the hard dusting jobs, he always dusted the hardest fields. his pilot war buddies started calling him "fearless farris". after too many deaths, he elected to go in to the gas business. he under sold the major brands and because they called him a stinker he took a skunk as his mascot and named his business "fearless farris stinker stations".
well dad died in 83 and left his business to the kids, we have 43 convenience stores in idaho and still fly his name. i just adopted "idahoskunk" cause it hooks up with my business and sounds a lot better than "idahosquirrel"
yup, true story and my wife is mrs. skunk!
http://www.stinker.com