Business needs to make a profit on their product,some companies make a much smaller profit than others,Buck has always had a reasonable price on their products,years ago I remember the prices in the custom shop were so low that it made me wonder how they made any money on the custom side of it,Soon they raised the prices on everything in the custom shop,lots complained but I'm sure they decided on making a profit or shutting it down altogether.
I'm glad Buck sells their premium knives for a reasonable price compared to some manufactures .