My wife was buying pots and pans last night on QVC and I noticed that they were advertising a Swiss Army "Tool" show for today. They were very careful to not mention the knife blade part, but really pushed the "tool" concept. At first I thought that they were really selling them without blades, then they showed a preview of all the normal SAK's. It is interesting that we think of the knife part first and then the tools, where QVC downplays the blade part.