So many choices...
Of course there is FRS. 14 channels, cheap radios, PL tones to reduce interference. But the range just plain sucks!
Then there is GMRS. I don't know much about it, but it's basically a high power FRS radio that costs more($200-300?) and you have access to a few repeaters. You also need to pay for a license from the FCC.
CB is pretty easy. Everyone has one! No repeaters, but it is an HF band and under decent conditions you can talk a long ways(on the 10m ham band which is right next door it's easy to talk to Japan and California with the antenna i had setup, and occasionally I could talk to the midwest. Once heard a station from South Africa!, and sometimes South America came in good). Down side is that there are so many people jammed into 40 channels that the interference blocks out anything very far away.
Amateur radio can seem rather complicated at times, but it's not as bad as you might think. You need a license, and you need to pass a test to get it. Not a difficult test, it just goes over some radio and electric theory and rules and regulations and operation practices. You can go for the Technician class license which doesn't require morse code, but you are not allowed to use the HF bands. However, 2m and 70cm radios are fairly cheap(starting at $200), and there are a LOT of repeaters all over the world. Some of them that are in good locations(like on top of mountains) can extend the range of a small HT by as much as several hundred miles. And in a pinch, you can go buy radios at Radio Shack, although I wouldn't recommend it(the models available right now aren't that good, except for the HTX-10. The rest are over-priced and under-featured). Now, if you go for the next class license(General), you must pass a 5 wpm morse code test. Not too difficult, although it took me a while. There are lots of things(books, CDs/tapes, computer programs) available to help you learn morse code. Now you can get on the shortwave bands. Lots of fun! You can talk all over the world on those bands. Remember the station in South Africa I mentioned earlier? Now, if you study more, you can go for the Extra class license and get complete access to all bands. After the recent changes, you no longer need to worry about the 13 and 20wpm morse code tests, it's all 5 wpm for everything(except Technician). And it's not just boring talking. There are numerous contests all year, emergency services through the ARES and RACES programs, message handling for a variety of reasons(ARES/RACES emergencies, MARS sending messages to and from soldiers overseas, etc...), you can build your own radios(or my favorite, building radio kits), or even design your own radios, and of course quite a few people just talking away the days until their tongue falls off...

There is TONS of info all over the net. Try these sites:
http://www.arrl.net
http://www.hamradio.com
http://www.ac6v.com
http://www.k1dwu.net
And lots of others... There is a good links section at the ARRL site, and a quick search will bring up a mind boggling number of sites...