The etch was never intended as a permanent fixture, it's just an advertising embellishment for a new knife, the same way a sticker might be on another product. If you are using your knife, it doesn't matter if you polish it or leave it. Total personal preference, to embrace etch + patina, or polish both off and maintain a relatively shiny blade. If you have a lot of knives and want them to remain pristine, with their original etches, the best thing to do is not to handle them much and keep them oiled, so there's less chance of patina forming. Once it forms it'll be difficult to remove it without also making the etch fainter.