I guess the main reason I didn't really consider that was the perception I have from venturi fired horizontal forges, that the heating just isn't going to be very even with a single burner. Sure, angle, swirl, all that, but the verticals develop a nice even heat zone because they're vertical, and horizontals tend to have hot spots. And supposedly, a ribbon burner helps reduce that.
They can, certainly, but it's not the horizontal forge that's the issue, it's the venturis.
Although spot heat for general forging, I consider advantageous. I think there's a big misconception that you should have your entire work piece heated every time you come out of the forge, but in reality, that's not really ideal at all. For general forging, I personally much prefer a single venturi in a 2 brick type forge.
Problem with a ribbon burner, besides what I mentioned earlier, is that they really don't respond well to tune adjustment. You can't easily "crank it up", or "crank it down" to get up to temp real fast, or idle. You can with a standard blown burner, and all you need is a ball valve, and a semi decent blower with a damper. It's pretty quickly apparent when you're out of reasonable range, but nothing too dramatic happens.
With a ribbon burner, a tiny tweak of any input variable can cause your temp to go nuts, the forge to start making the absolute worst, window shaking sound you've ever heard (this is very common btw, they're whisper quiet when at heat and properly tuned, but the same tuning, heating up, below 1800 degrees with sound like a freight train horn blowing in your shop), or, cause the burner to start backfiring inside the manifold, which is potentially very dangerous. I know of a couple of people that have had their burners explode and almost catch the shop on fire.
Even with perfect tuning, if a chunk breaks off of the burner casting, all hell can break loose.
If I didn't have the rolling mill that necessitates, fully evenly heated work pieces (what else requires this other than HT?), I'd still be using a vertical for making steel.
A big enough horizontal blown (non ribbon), might necessitate two burners, that could easily be run off the same tank/blower/valving, just to spread the heat, but it would be very simple to make, and much more forgiving than the ribbon.