I understand where the price came from. Totally new knife, all new tooling, engineering and prototyping, manufacturing process set-up, it all adds up to a huge investment. Jens Anso wanted nested liners, so that was an additional expense as well. Even at the high price, I doubt Sal recovered the cost of bringing it to market.
Personally, I doubt TiRIL and S30V would be enough to make the model a commercial success. I may be alone in this, but I find the Rocklobster to be about as ergonomic as a 1 X 2 wrapped with barbed wire, and the nested liners kept me from grinding off the offending points on mine. Adding the extra weight of titanium slabs isn't going to make the knife any more attractive to me.