- Joined
- Oct 3, 1998
- Messages
- 883
The question of how to sell knives to women has come up before. Everyone knows what a great thing it would be if a knife manufacturer could get the other fifty percent of the population to carry a knife every day.
Today, as my wife was getting dressed for church, her Spyderco Cricket became the subject of conversation. She observed that she (and presumably other women) would be more comfortable wearing the knife clipped to outer clothing, in plain sight, if the clip were ornamental, to appear as a sort of brooch. Here is what you might do: Make a clip that can be added to existing knife models, which will look like a tasteful article of jewelry. Nothing too gaudy, please. My wife likes the pewter look. You could also offer choices of gold or silver--something for a variety of tastes. What jewelry-loving woman would not want to own several attractive brooches that also happen to be "high-performance matter separaters"?
Consider the possible variety of ornamental clip designs. The following would appeal to my wife: Celtic knot patterns; Scottish thistles; sea turtle motifs; you get the idea.
The ornamental clips would be interchangeable, of course, and could be as cheap or as expensive as you care to make them. Of course Spyderco would make them in such a way that they would not interfere with the functionality of the knife handle, right? Oh, and one more suggestion from my wife, who is reading this over my shoulder: The ornamental motif should be such that it will make sense however it is oriented--sideways or "right-side-up" or whatever, so it could be clipped anywhere. If you do a floral motif, the stems would have to be omitted. Radially symmetrical flora and fauna would work well--sea stars and sand dollars come to mind--or animals such as dolphins or snakes that can invert themselves in the normal course of their existence.
Incidentally, a deep concealment clip a la EDI seems to offer advantages over the low-mounted clip common on other knives, such as the Kershaw Onion Mini Task. I'm sure your R&D wizards could come up with something that would be both functional and beautiful.
What do you think?
Respectfully,
David Rock
Today, as my wife was getting dressed for church, her Spyderco Cricket became the subject of conversation. She observed that she (and presumably other women) would be more comfortable wearing the knife clipped to outer clothing, in plain sight, if the clip were ornamental, to appear as a sort of brooch. Here is what you might do: Make a clip that can be added to existing knife models, which will look like a tasteful article of jewelry. Nothing too gaudy, please. My wife likes the pewter look. You could also offer choices of gold or silver--something for a variety of tastes. What jewelry-loving woman would not want to own several attractive brooches that also happen to be "high-performance matter separaters"?
Consider the possible variety of ornamental clip designs. The following would appeal to my wife: Celtic knot patterns; Scottish thistles; sea turtle motifs; you get the idea.
The ornamental clips would be interchangeable, of course, and could be as cheap or as expensive as you care to make them. Of course Spyderco would make them in such a way that they would not interfere with the functionality of the knife handle, right? Oh, and one more suggestion from my wife, who is reading this over my shoulder: The ornamental motif should be such that it will make sense however it is oriented--sideways or "right-side-up" or whatever, so it could be clipped anywhere. If you do a floral motif, the stems would have to be omitted. Radially symmetrical flora and fauna would work well--sea stars and sand dollars come to mind--or animals such as dolphins or snakes that can invert themselves in the normal course of their existence.
Incidentally, a deep concealment clip a la EDI seems to offer advantages over the low-mounted clip common on other knives, such as the Kershaw Onion Mini Task. I'm sure your R&D wizards could come up with something that would be both functional and beautiful.
What do you think?
Respectfully,
David Rock
