Ok, finally got the thing sharp enough that if I press hard-ish, it will cut the hairs on my arm. Goal reached

I am glad to have gotten this far. Besides the standard advice like "keep the blade facing straight down" (or spine straight up), here are the finer points that I found I needed to concentrate on to get the proper results:
1) make sure that the blade is exactly perpendicular to the stone along the horizontal axis (top-down view) along the entire sharpening stroke.
In the sharpmaker DVD, Sal puts a good amount of emphasis on keeping the blade straight up and down, but I don't remember him talking much about the angle of the blade in relation to the stones along the horizontal. To anyone with sharpening experience, this is probably a no-brainer, so I can understand it being glossed over, but to those of us who are sharpening for the first time in our lives on the sharpmaker, this isn't something we would all figure out, right off the bat.
2) visualize the direction of the forces you are applying with your hand, try to only be applying force in a vertical (straight down) direction.
When I first started on the sharpmaker, I was so focused on keeping the blade straight up and down, that I was applying a very inconsistant amount and direction of force, often applying more force horizontally into the stones than vertically. I think the role of consistancy of force- both in the direction and amount, cannot be overstated here. Once I slowed down and really focused on these things, I could actually notice the improvement from a single stroke!
Thank you to everyone who helped me on this, and I hope that some of this will be helpful to other newbs out there.