I will try to keep this brief; there's an awful lot to think about on this topic, so I'll stick with my thoughts on edge retention and hunters for now.
The thing about hunting knives (whether dirt cheap or ungodly expensive) that attain near-mythical status by being passed on for generations is, they're mostly used
once or twice a year, for maybe 20 minutes at time. A Buck knife made of 420HC (or even a dollar-store kitchen knife made of who-knows-what, honestly) can and will field-dress a buck or two without needing much sharpening, and there's nothing wrong with that. But I don't think that counts for much in terms of "long-term performance".
Two deer/year, times 50 years, equals what, 33 hours of actual cutting, maximum? A guy working for $10/hr in a meat-packing plant, turning near;y-frozen chunks of beef into the steaks I like so much does that every week.
Point is, most hunting knives suffer far more degradation from being used or stored improperly than they do from actually dressing/skinning deer... the issue is practically moot unless you're a professional guide or so rich that you can afford to hunt all year long all over the world.
Buck and others sell a whole lot of knives and enjoy great reputations because:
A) their designs cut well; they nearly all involve small-to-moderate sized blades that are handy to use, and ground thin. That works.
B) They employ efficient mass-production techniques, including easy-to-machine, easy-to-maintain materials to keep costs very low. Almost anyone can scrape together $30-50 for a Buck 110 or Vanguard, and they're both solidly-built knives that will cut soft material like deerskin and warm, raw meat quite well.
Edge-geometry has to come first; you can skrimp or splurge on every other aspect of a knife to your heart's content, if it's good and sharp out-of-the-box. The folks at Buck, Kershaw, CRKT, and many other manufacturers understand this.
There actually
is an objective test to evaluate edge-retention, developed by the fine folks at
CATRA. They take a knife and cut multiple layers of abrasive material with it under controlled circumstances, until it won't cut any more. This is not rocket science.
While I agree that marketing hype just plain sucks, I think it's clear that there is a growing number of knife buyers who've learned to see beyond the baloney and make fairly-well-informed decisions about what they really need and what they're willing to pay for.