Should Buck do a big media advertising campaign?

Plumberdv

Plumberdv

Joined
Sep 26, 2008
Messages
8,160
I think so.

In the last couple of weeks, I've seen and talked to some folks that have no idea what Buck has available. At the 4-H Benefit several mentioned that the Vantages were completely new to them and the fact that the majority of Bucks are still made in the US came as a surprise. They all were familiar with the 110's but really didn't know that Buck made much of anything else.

This last week I hired a couple of young (mid-30's) men to cut down weeds and brush around my barns and generally clean up. I gave them each a Vantage Avid as sort of a tip and both were thrilled with them, but were unaware that there were any such Buck models available. One common theme was that in both cases, everyone was surprised that they were USA made.

I've yet to run across any retailer that I frequent in this area that carries many Bucks other that the 110's, 119's and sometimes a few of the 300 series folders, so how is the general knife buying public supposed to find out about the variety that are available? I'm sure that if there were more advertising, the crowd that would prefer some of the more modern patterns and tactical styles could be brought into the Buck fold.
 
I would say you just provided Buck with the best advertising any company could hope for....word of mouth!!

I don't look at many magazines anymore, so I don't know if they still advertize there, but Buck did seem to do well with that type of focused market approach in the past.
 
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I look at knife magizines all the time in addition to hunting and fishing magizens and I dont see much in the way of advertising at all. A few here and there, telling about some fairly obscure knives. But i havent seen the big sellers like 110, vantage or 119 at all.
 
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I would like to see Buck make a big advertising push. With all the knifes they have and areas they cover it could be real interresting.
 
I think anybody who loves Buck knives as much as we do, spread the word by Word of Mouth. After I read this post I went into my collection and dug out a 119(2011 w/ the redwood handle and brass guardand pommel). I went to a park where a friends son was doing his eagle scout project and I gave it to him. He was speachless with a grin on his face from ear to ear. I have no dout that acts such as these speard the BUCK word like no magizine could. He will undoutably show off his knife to every friend who will then tell their parents. Those parents will buy Chirstmas gifts of Buck knives for their sons to keep up with the Jones's. At least thats how it plays out in my head.
 
Stumps said:
I would say you just provided Buck with the best advertizing any company could hope for....word of mouth!!

I don't look at many magazines anymore, so I don't know if they still advertize there, but Buck did seem to do well with that type of focused market approach in the past.
Click to expand...

I hadn't even thought of magazine ads, probably because I haven't subscribed to one since the '80s and can't remember the last time I bought one. I was thinking more along the lines of TV spots on the outdoor and handyman type channels.
 
A Super bowl add would cost a fortune but it would be really cool, almost cool enough to watch the game...
 
I don't see how it could hurt any I mean Henry Arms has gone mainstream with their advertisement and I believe if a gun manufactorer can go to mainstream TV with advertisement a Cutlery company could do it as well, especialy with the emphasis some people these days put on purchasing American made products.
 
Advertising is costly and those Buck boys are tight with a buck (no pun intended).

The hunter/outdoorsman market is probably shrinking and the mall ninja/video gamer market increasing.....I wonder if there's any way to get advertising into video games?
 
From what I've seen people don't know much about their newer models. A good many do know they are an American cutlery company. DM
 
Well, I'd like to give Buck a shout out, especially after I found out about their Eagle Scout knife. I was just web surfing Scouting sites and discovered that Buck offers Eagle Scouts a special deal on their 500 folder, engraved on the bolsters with the Scout's name, Troop number, date they made Eagle, and the Eagle Scout emblem. I was looking for something special to give to my son who made Eagle late last year. The page I found hadn't been updated in awhile, so I called Buck. Sure enough, I spoke with a very nice woman who took my order, and in a few weeks I had a custom Buck with sheath, made in the USA, to give to my son as a birthday present. When he saw it he flipped out, it's a great looking,and well made knife for 42 bucks, shipped(!)

Kudos to Buck for their support of Scouting! I told some of the other leaders in my Troop and I have a feeling at least one recent Eagle will be receiving a custom Buck for Christmas.

Cheers,
Griff
 
I really like thier OMNI-HUNTER in blaze orange. Highly visible if lost or setdown in the field. People like me who are partially color blind can REALLY appreciate that. I am also loving thier new Silver Creek Bait Knife. Regular edge on one side & serrated on the top side. Brilliant idea. Best of both worlds. I am not a fan of serrations on the plain edge for 1-2". They could do a commercial, but NOT during superbowl, those are like $300-500,000 per second !!!!
 
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