Some good news about Case XX

mnblade

mnblade

Joined
Feb 7, 2000
Messages
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Just stumbled across this press release on the Case site. It talks about how the country music duo of Brooks & Dunn recently appeared at the factory in Bradford to announce a new partnership between Case and Brooks & Dunn under the headline "Making a Case for America."

Brooks said, "Case is one of the greatest American staples. Pocket knives are what real, working people have in their pocket ... it represents middle America."

Here's the part that I liked best: In the past year, the company has hired 73 people and expect to hire at least that many in the coming year.

While I'm not a fan of Brooks & Dunn's music (I'm more of a Johnny Cash-, Willie- and Waylon-type guy :D ) I still think this is really cool.
 
I am a pretty opinionated fellow when it comes to anything made in the USA. But when it comes to slippies and sheath knives I really get going. Needless to say, this makes me very pleased indeed. I also happen to like Brooks & Dunn's tunes as well.:)
 
jackknife said:
Did I miss something? Had Case not been doing well on their own, or had there been rumors?:confused:
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Not sure I understand your question, jackknife.

To be clear, I just posted this because it seems like a heartening bit of good news for an American manufacturer, AKA a dying breed.
 
Great news!

Country Singer Trace Adkins is also known to carry Case knives.

I've had a few different licensed Case dealers in the last year, tell me that Case has actually been running behind because they had so many orders, which would seem to mean demand was high.
 
Has there been some rumors of case not doing well, that they took in Brooks and Dunn? I meant that if everything was okay, why do they need partners?

In other words, was there a rumor of them going the way of Schrade or Camillus?
 
It seems to be a good partnership and right now there are a lot of young fans in country music.If they can be convinced to buy American,it would be a good thing.:thumbup:
 
Thanks for the link!

I read the article, and one of the Case execs said the part of idea behind this campaign was to bring focus to small-town retailers.

It seems like a way for Case to point out that there are still mom-and-pop shops out there for the knife aficionado, and that they need our support.

I didn't get the idea from the article that they were trying to help their own company, but trying to bring back an inventory line into the local hardware store, etc.

I have several Cases, and think they're the arch-type pocket knife--love 'em!
 
jackknife said:
Has there been some rumors of case not doing well, that they took in Brooks and Dunn? I meant that if everything was okay, why do they need partners?
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As I read it, when they say "partners" they just mean they're partnering up for a promotion, the same way some famous basketball player might promote Nike shoes, or some celebrity might promote a certain brand of beer or car.

I have not heard any rumors about Case going the way of Schrade or Camillus, thank God.
 
I think the Brooks & Dunn angle is just a marketing angle to put more knives into the pockets of country music fans.

I don't think Case was in any trouble.
 
Apropos of nothing, I wonder why the gift shops at Cracker Barrel Old Country Store restaurants don't sell Case knives? What do they have now, like 75 million restaurants?

Seems like it'd be a natural pairing and a winner for both Case and Cracker Barrel.
 
mnblade said:
Apropos of nothing, I wonder why the gift shops at Cracker Barrel Old Country Store restaurants don't sell Case knives? What do they have now, like 75 million restaurants?

Seems like it'd be a natural pairing and a winner for both Case and Cracker Barrel.
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We need one nearby. If you order B&G and they don't know that's biscuits and gravy...you should just walk out ;-)

On topic, I really like Brooks & Dunn. I really like stores with personal service. I really miss that here in the suburbs. Oddly enough, there are more Ace, Tru Value and Do-It Best Hardware stores here (Chicagoland) than downstate which is overrun by Wally World and the big box farm stores (Farm & Fleet, Farm & Home, etc...).
 
Maybe Brooks and Dunn can convince Case to start using more CV steel.

I'm glad Case remains prosperous. What irks me is that they seem more interested in making collectibles rather than working knives. The result is tons of knives with stainless blades that stay shiny forever, vs diminishing CV knives which perform better, but get ugly after a while.

Don't get me wrong. Any business model that works is a good one. I just wish Case could also sell performance along with aesthetics and patriotism.
 
In other news, keep your eye out for the release of the Sway Back Jacks in January...
 
shecky said:
What irks me is that they seem more interested in making collectibles rather than working knives. The result is tons of knives with stainless blades that stay shiny forever, vs diminishing CV knives which perform better, but get ugly after a while.
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While overall this is true, I do think the situation for us CV fans is getting a bit better, not worse, and that Case is listening. I mean, not all that long ago the only CV Cases you could get were with the yellow plastic handles. Now you can get 'em in yellow, amber bone, or red bone. Baby steps, shecky, baby steps. :)
 
I agree with the collectible issue. I buy a Case knife several times a year, as a treat for myself or a friend/family member, simply because I love the quality. I decided a long time ago not to buy anything I wouldn't carry & use, so I usually only buy CV, if I can get it. I've seen a lot of their knives that are just plain art, which is fine, but I would be too afraid to use them.

thx - cpr
 
shecky said:
Maybe Brooks and Dunn can convince Case to start using more CV steel.

I'm glad Case remains prosperous. What irks me is that they seem more interested in making collectibles rather than working knives. The result is tons of knives with stainless blades that stay shiny forever, vs diminishing CV knives which perform better, but get ugly after a while.

Don't get me wrong. Any business model that works is a good one. I just wish Case could also sell performance along with aesthetics and patriotism.
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This is your opinion and that is fine. However, your statement about WR Case & Sons making more collectibles as opposed to working knives, as if Tru-Sharp stainless could not be considered as a working/using knife steel and exclusively only a Knife Collection steel is absurd and completely false!..

Yes, Tru-Sharp will stay shinny and bright if oiled up on a regular basis to keep moisture at bay for the fellow or gal that is a collector.. But any one of those same knives will work hard for you!. And if you are implying that True-Sharp is not a hard working stainless steel, then you have never put that steel to work on a long term basis and cannot make the statement you made with impunity..

When I tell you that I have, trust in that statement.. Tru-Sharp is a tuff stainless steel and will hold and take an edge incredibly well. And is remarkably tough when it comes to cutting chores..

Is it as tough as CV or the old 1095 carbon steel?.. The answer is no. But its apples & oranges now, isn't it?!. Tru-Sharp is very good stainless steel. And will be more than adequate for the above average typical user.. And remember, stainless steel is just that,, it stains - less than carbon steel..

Best Wishes,
Anthony
 
Here is a picture of things to come, soon I hope.

769f_1.jpg
 
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