I'd never had SPAM until about a 2 years ago. I love my food, and being Polish I eat, what some consider, gross things(pickled herring). I have no problem spending extra money for good quality cheeses, meats, etc. because I love food. SPAM always had that negative stigma to me, just as a gross canned ham that most people make fun of and consider gross. Well in reality, if you eat hotdogs and a lot of other things SPAM really isn't all that gross in comparison.
Anyway, to get to the point, a couple of years ago one of my buddies brought a can camping. We sliced it and cooked it up for breakfast, and honestly there wasn't enough of it to go around. If I go camping at a campground where I'm not worried about carrying whatever I'm bringing I go all out when it comes to food and preparing and planning meals. Something as simple as SPAM never really crossed my mind. The stuff really is not bad at all, and I think the IDEA of SPAM is what turns people off, not the actual flavor. I bring it camping with me all the time, and even on hikes. It's better when its cooked, if you can make a little spittle and slice that stuff up over a fire or in a pan its pretty good. And in comparison to some of the other canned/jarred foods out there SPAM is probably one of the tastier ones. Goes great with some eggs and toast in the morning.