I think that knife sharpening seems like one of the mystic old man on top of a mountain takes your knives and returns with sharp ones kind of thing. The initial learning curve can be steep, due, in no small part, to the wide array of knife sharpening stones/sets/guides/powered systems/hones/strops/etc. that are available. This gets even more confusing when one guy who sharpens on the bottom of coffee mugs and bricks and claims that that is all he needs, while another person takes knives to 30,000 grit Shapton stones and can whittle hair, and then a third person suggest that using an Edge Pro is the best solution, and yet a fourth person suggest that they purchase a Sharpmaker...and so on.
The vast majority of people come into the "knife" hobby without sharpening skills (me included!) and gradually pick up some skills over time. Personally, even though I no longer use the Sharpmaker, I still free hand on the rods for touch ups because the grit size and type is useful for the way that I sharpen knives. I don't always feel like breaking out full sized waterstones to sharpen a knife, and sometimes stropping isn't quite enough to bring an edge back.
It is a good system that does teach the ideas of the fundamentals to people, and it is quite portable and capable of being used "dry" and without water or oil. Like all systems, it has its advantages and disadvantages. For the more advanced knife sharpener the Sharpmaker may not be quite as versatile (especially in regards to range of grit sizes) as they may want.