I have seen that kit before, and recently saw it in a store somewhere. I guess I didn't realize it had food stuff in it. If I hadn't already made my own kit like that, I might pick one up.
Here's a basic run-down of my kit:
1 liter Stansport Solo cook pot (ss)
1 Esbit stove with 4-5 fuel taps stored inside
8 or so bouillion cubes
6-8 bags of assorted tea. SporTea has electrolytes in it
Assorted hard candies in a sandwich bag. I like Jolly Ranchers.
A Vic Hunter or other SAK
A small emergency fire making kit including
-matches
-a tealight candle
-a couple Cohglan's fire starters
-PJ balls
-Mag/flint or BSA ot Spark
I suspect the kit that DaleW posted will be much lighter than what I carry. Probably smaller, too. I may pick one up the next time I see one, just so I can pick it apart and look for ways to improve my own kit.