Mine came in yesterday. I would have posted then, but I wanted to get a reply from Sportsman's Guide before I commented. I ordered three of these because I figured my brother-in-law and a buddy of mine would like one too.
In short, the axes pictured are not what you will receive. All three of the axes were by different makers (Which isn't a surprise. Different companies could be hired to fill a quota or just change over time.) and were of slightly different shapes and weights. The axes they have do not have lugs and are not in the carpenter-like pattern of the one in the photo. I gave brother-in-law the Hults-Bruks that I received and I kept an older, possibly unmarked (unless the maker's mark is hiding under all the paint) axe that had a nice geometry that I liked.
I received a reply from Sportsman's Guide today that they actually don't have any axes that resemble the one in the ad (I would have bought two more if they did) and they couldn't hand pick certain types from their stock to even assure a certain maker. I'm not disappointed with what I got, but I am annoyed that they don't even have any like the axe pictured. That is at least negligent false advertising and they really need to change the photo. I wanted a smaller axe like this for my collection, but if I was collecting a specific type and wanted the one pictured I would have returned them.
Buyer beware. If you are looking for a decent, medium-sized axe and don't mind putting on a new handle, this could be a great deal. If your wanting something like in the picture, don't get one. They do seem to be of good quality and two out of three don't have flat cheeks which is a plus, but they aren't as advertised.