I don't really buy watches as much as I used to. Having to replace batteries for the quartz watches I own got to be too much of a hassle.
I'm currently down to one Seiko analog chronograph which needs the battery changed every 3 years or so. The other is a Casio beater, a $20 calculator watch when I need a calculator on my wrist. I bought that what, 5 years or so ago, maybe. The battery is still running fine.
If I get another watch over $150 I'll be looking for a solar powered watch or similar. Otherwise, my cell phone already keeps time for me, along with my PDA, and my iPod.
Let's face it, the watch is no longer an item of convenience as it once was. There are so many other ways of keeping track of time that the watch has become truly redundant.
Yes, it is still jewelry, and yes, it is a statement about who you are, just as much as the car you drive.
Not to say that I don't like 'em. I just like my knives more--and they don't require batteries or need to be wound up in order to use.