If you buy FHM Magazine, then know that you funded this little folly.
The guy works for FHM, so the money to buy this fish and pay the cab and everything presumably came from his FHM paycheck. And the money for that paycheck came from sales of FHM subscriptions, newstand sales, and also sales of ads in FHM. But ad revenue is driven by subscription and newstand sales. So, no matter how you look at it, if you're buying FHM, you paid for this.
And the guy who took the pictures works for Maxim.
The moral -- at the risk of getting this thread sent off to W&C -- buy Playboy; at least they spend the money on things we can at least enjoy vicariously.