Just a thought, but these shirts are intended to be your 'walking billboard'. I think it pays to do it right and your researching this topic on the forum was an excellent idea.
Yes, we intend them to be "walking billboards" however not too effective a billboard if buried in someone's sox drawer.
Every mother thinks her baby is beautiful, but doesn't mean everyone else does. I'm speaking in general terms here. I like the T design you used Lorien (though seems risky) as I like blgoode's. Just trying to share some "free" advertising advice which I have paid for over the years.
If one is trying to capture the 25 and under folks, then a bright/busy T is probably good. If 30 and over, then something a little more reserved will most likely get more "back time".
It's basic advertising 101, identify your target market and do the research to give them what they want.
Starting small and seeking advise here is a good start IMO. If one is planning a big investment, I would recommend buying an hour or two of an Ad executive's time before moving forward.
It's also important to "build a brand". Coke, Harley Davidson and others aren't creating all their advertising around a common theme and colors by accident.
Even though the CKCA is just starting out, we realize the importance of building a brand around our color pallet and logo. We want the knife enthusiast to see us at a glance and think "I know those folks".....
Though our T shirts have been very well received, we have had a few complaints on the black color down in Mississippi and South Texas. OPPS :foot:
