IMHO, it seemed a little presumptuous for them to come out of the gate with a $1000 folder. It's left a bad taste in my mouth ever since.
It's kind of premature to ask those prices without building some kind of reputation first. I can see paying that much for a highly customized SpeedTech or Sebenza, but only because they have a track record that I can look back upon. They have me convinced that their standard model is worth $250 - $400, so I can see them working up a (very) special at the $1000 price point.
If any new company puts a brand new design in front of me, and asks for $1000, I'm sorry, but I'm just not biting. Additionally, I'll look sidewise (and I do) at everything they offer in the future.