The TiNi will be far more durable than bluing. TiNi is a ceramic that creates a very hard, slick, corrosion resistant coating that can be applied on steel, aluminum, and titanium alloys. As far as I know, bluing can only be applied to steel. As afishhunter stated, bluing is a mild layer of corrosion that protects the base metal, similar to a patina. Like a patina, bluing can wear off with use. TiNi is far less resistant to wear, making it ideal for high friction applications, such as plating drill bits. Normal use should not cause the plating to flake off even if you are cutting through tough materials like wood or cardboard.
FordRanger, a Google search revealed a company call BryCoat that does plasma vapor deposition TiNi coatings. They might be worth a shot. You could also check out a company called Robar and their firearm coatings. They have 2 electroless nickel teflon platings called NP3 and NP3 plus that are somewhat similar to gold TiNi in color as well as epoxy coating available in different colors. I'm not sure if they do knives, but they're an option for that receiver you mentioned.
Crow