T'Rippn with Cold Steel

marketing is great and all for short term sales and exposure...but I'd prefer they spend the money on better products and service, etc. so less 4034 steel instead of better grades. better warranty, customer service training, and good knife designers. also better qc etc. that works like marketing in sales long term instead of short term. sure my view isn't popular, and that's fine......but that's my view.......
 
marketing is great and all for short term sales and exposure...but I'd prefer they spend the money on better products and service, etc. so less 4034 steel instead of better grades. better warranty, customer service training, and good knife designers. also better qc etc. that works like marketing in sales long term instead of short term. sure my view isn't popular, and that's fine......but that's my view.......
You might be a supreme windbag, but you got it right. So many businesses, so few business people.
 
marketing is great and all for short term sales and exposure...but I'd prefer they spend the money on better products and service, etc. so less 4034 steel instead of better grades. better warranty, customer service training, and good knife designers. also better qc etc. that works like marketing in sales long term instead of short term. sure my view isn't popular, and that's fine......but that's my view.......

The young lady certainly knows how to cut and her throws are impressive (the caveat being in the editing and number of takes it took :D).

That said, I have a real issue when they take an aesthetic angle over substance. More effort should be put into building back their reputation and quality. This kind of marketing rubs me the wrong way. I never would have thought a day would come where I would appreciate LT pinwheeling around more than a pretty young lady :D
 
marketing is great and all for short term sales and exposure...but I'd prefer they spend the money on better products and service, etc. so less 4034 steel instead of better grades. better warranty, customer service training, and good knife designers. also better qc etc. that works like marketing in sales long term instead of short term. sure my view isn't popular, and that's fine......but that's my view.......

In my opinion, they need to have items available across the spectrum of price points. The lower end stuff serves a purpose for a substantial portion of the knife buying market. If that stuff stops yielding a decent profit, it will disappear.
 
In my opinion, they need to have items available across the spectrum of price points. The lower end stuff serves a purpose for a substantial portion of the knife buying market. If that stuff stops yielding a decent profit, it will disappear.
good point.
 
marketing is great and all for short term sales and exposure...but I'd prefer they spend the money on better products and service, etc. so less 4034 steel instead of better grades. better warranty, customer service training, and good knife designers. also better qc etc. that works like marketing in sales long term instead of short term. sure my view isn't popular, and that's fine......but that's my view.......
Sexy ad might draw attention and even help get you that initial sale , but not a second one .
 
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