Arno Cammerer, assistant director of the National Park Service, and Colonel David Chapman of Knoxville, approached John D. Rockefeller Jr. to request his assistance in obtaining the remainder of the funds needed. The Rockefeller family was known for its support of other national park projects and this time would be no different as Rockefeller pledged the remaining $5 million needed to fund the creation of the Great Smoky Mountains National Park. One of the things used to help convince Rockefeller to support the idea was George Masas photos.
Unfortunately, neither Kephart nor Masa would live to see the official designation of the Great Smoky Mountains as a national park. Kephart died in an automobile accident in 1931 and Masa was devastated at the loss of his friend. He kept a walking cane that had belonged to Kephart which he called, Kep. Masa would frequently carry the cane with him in later walks in his beloved Smokies. In 1933, shortly after an organized hike to commemorate the second anniversary of Kepharts death, Masa became ill himself and on June 21, 1933 he passed away penniless in the country hospital due to complications of the flu.
One of Masas wishes was to be buried next to his devoted friend Horace Kephart in Bryson City, NC. His hiking club put together a funeral service in Asheville, NC but there wasnt enough money to fulfill his wish of being buried next to his friend. Masa was laid to rest in Ashevilles Riverside Cemetery.
One year later the Great Smoky Mountains National Park was officially established.
While George Masa may not be a widely known name to most visitors to the Great Smoky Mountains, his talent, dedication, hard work and immense love for the Smokies are some of the main reasons that the national park movement was successful.