Vintage Axe Logos Licensing

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Apr 28, 2013
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Hey guys,...gotta a question. I'm considering doing an art print of an axe,...a double bit Sager Chemical to be exact. It would have the writing on the actual axe itself visible and possibly the full company logo somewhere on the print as well. I'm by no means a professional artist and have no experience with licensing etc,.. but if I did it I would have a run of prints made and obviously they would be for sell. So my question is does anybody own the "logos/names" of these vintage older axe companies or are they simply outa business period and there we be no issue with using the name and or logo ?? Thanks - Aaron C
 
Mann Edge Tool Co. bought out the rights to Warren/Sager but have since went out of business. I don't recall who owns the rights to that line now.
 
Mann Edge Tool Co. bought out the rights to Warren/Sager but have since went out of business. I don't recall who owns the rights to that line now.

It'll be a pretty convoluted trail to follow and maybe you want to contact Barco Tools who is only one of two commercial axe makers left in USA. Barco has claim to the Kelly and True Temper names (after all they bought the remains of that company!) but wholescale amalgamation of various axe makers over the years probably means they have rights to some of the other brand names as well.
You could just go ahead and print the shirts and see what happens. I've never heard of Rolls Royce or Supermarine chasing after Spitfire T-shirt logos or FoMoCo threatening folks over a shirt print rendition of an old Mustang. Sager as an axe brand hasn't been around for quite awhile and you are not physically reproducing real axes.
 
You could just go ahead and print the shirts and see what happens. I've never heard of Rolls Royce or Supermarine chasing after Spitfire T-shirt logos or FoMoCo threatening folks over a shirt print rendition of an old Mustang. Sager as an axe brand hasn't been around for quite awhile and you are not physically reproducing real axes.

My opinion too. Forgiveness is easier than permission.
Just dont duplicate widely known trademarks what are currently in use. (aside from tool freaks or old time Loggers, Who even knows about Sager Axes anyway ??)
At worst you receive a "Cease and Desist" threat of some kind. Then if you persist, You may face stronger legal action.
 
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