With all due respect I really dislike the way your catalog and web site breaks down Buck products into four categories: Hunting/Fishing, Outdoor, Everyday and Tactical.
Take for instance the venerable 110. If I'm looking for it, which category does it fit? Hunting/Fishing? Sure, lots of people use 'em while hunting. Outdoor? Well, umm, that too - it's a great knife to take along on a camping trip. Everyday? Well, yeah, that too. A lot of guys wear 'em on their belts everywhere they go (except church, of course). Tactical? Perhaps not, but then again maybe ... you could do a lot worse for a self defense knife than the Buck 110, right? If you think about it, there's not too many Buck knives that don't fit into more than one of these categories. So if you're taking votes, I say scrap these lame categories and go back to classifying them by knife type (pocketknives, lockbacks, liner-locks, lightweights, etc.).
Also, I just noticed now that, when you open the web site, you see four, umm

rather odd knives - not at all what I think of when I think Buck. I urge you to instead showcase your strengths: the Folding Hunters, the 300 series slipjoints, classic fixed blades, etc. It's fine to show off
some of your newer products, but don't make the casual knife buyer come to the site and end up thinking you've stopped making the knives that made Buck a household name.
Best of luck to you all in your move north and in 2003.