Web and Consumer Catalog Update

CJ Buck

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Apr 15, 1999
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We are starting our process for a 2003 website update and consumer catalog.

I wanted to take advantage of this forum and see what feedback you had on how either would be more useful to you.

Post away.......
 
I always found it helpful when I could see different views of knives online, maybe enlarged, from various angles, or with interesting backgrounds/usage shots. Post prototype photos of upcoming models (Buck/Mayo and new Buck/Striders, for instance) to generate excitement about new offerings. Also, pictures of the sheaths would be nice, too.

If the production model differs from the prototype, the most recent photo should be displayed (for example, get rid of that obsolete Buck Strider Solution photo!).

List more detailed statistics about the knives, particularly length open/closed, weight, materials (not just 'plastic' or 'specialty steel').

Add sitemap link; makes finding stuff easier. Add a listing of online Buck dealers.

Keep the What's New section updated frequently. So far I've seen no mention of the Buck/Mayo or the move to Idaho.

That's all I got off the top of my head, hope it helps!
 
With all due respect I really dislike the way your catalog and web site breaks down Buck products into four categories: Hunting/Fishing, Outdoor, Everyday and Tactical.

Take for instance the venerable 110. If I'm looking for it, which category does it fit? Hunting/Fishing? Sure, lots of people use 'em while hunting. Outdoor? Well, umm, that too - it's a great knife to take along on a camping trip. Everyday? Well, yeah, that too. A lot of guys wear 'em on their belts everywhere they go (except church, of course). Tactical? Perhaps not, but then again maybe ... you could do a lot worse for a self defense knife than the Buck 110, right? If you think about it, there's not too many Buck knives that don't fit into more than one of these categories. So if you're taking votes, I say scrap these lame categories and go back to classifying them by knife type (pocketknives, lockbacks, liner-locks, lightweights, etc.).

Also, I just noticed now that, when you open the web site, you see four, umm :o rather odd knives - not at all what I think of when I think Buck. I urge you to instead showcase your strengths: the Folding Hunters, the 300 series slipjoints, classic fixed blades, etc. It's fine to show off some of your newer products, but don't make the casual knife buyer come to the site and end up thinking you've stopped making the knives that made Buck a household name.

Best of luck to you all in your move north and in 2003.
 
Bring back the web info on dating Buck knives. It was on there, and then it was gone. Hey, wait! I just checked, and the info is back. Thanks!

You might also improve the image quality on the chart with the dates and symbols. You might add what the various "dots" mean on older Bucks (two dot, three dot, etc.) Along with this chart, you might include which steels were used by Buck during which time frames. These questions seem to come up a lot.

I like the idea of the detailed stats on each knife as well. This feature is very helpful to a potential buyer.

Good photos are a must. I prefer photos that let you really see what the knife looks like. Tiny pics are not helpful. It also helps to have the knives shown with an object that helps you gauge size (like a quarter, a ruler, a vienna sausage, something...)
 
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