What features do you like in a shopping cart?
I don't usually use a shopping cart. I prefer those hand baskets.
When I do take a cart, I always look for one with four wheels that all go straight and turn easily. I hate it when one of the wheels is stuck.
And I like a cart with a couple of compartments so that I can keep that sack of potatos from crushing my corn chips.
Finally, I wish people would take two minutes and return their carts to the store instead of just leaving them rolling around in the parking lot. That is so rude. Why are you people so @#$#@ lazy!?!
Ah, but our friend Mr. 2thehilt is now thing, "That jerk, Gollnick! I ask about on-line shopping carts for my website and he goes off about grocery stores."
But, what Phil doesn't realize is that there is no difference. Shopping is shopping.
I prefer a hand basket at the grocery store because I'm usually just picking up a few quick things and I don't like to be burdoned with clumbersome cart. Online, I'm often just buying one thing. Online shopping carts can be as clumbersome as real ones. At the grocery store, I can grab one or two items without bothering with a cart. Wouldn't it be nice if online stores had a button next to each item maybe labeled "Express Checkout" that just takes you right to checkout with that one item, no shopping cart mess?
When I do use a real shopping cart, I want one with wheels that go where I point them. I was trying to shop at an online sight just the other day and their @$!$#^% shopping cart system was worse than a real cart with stuck wheels. I couldn't get it to work, so I ended up just calliing their 800 number. The operator said that mine was a common complaint. So, if you're gonna get an on-line cart, be sure that it works, works with Netscape, works with IE, works with other major browsers too, works with old versions of all of the browsers (not everyone has the latest), works with cookies on, works with cookies off, works with Java on, works with Java off, works with Flash installed, works without Flash installed, just plain works. Remember, the goal of your shopping cart is not to show off the latest in web technology. The goal of your shopping cart is to help your customers buy your stuff. Customers will prefer a less feature-rich shopping cart that just simply works.
In a virtual shopping cart, there's no danger of the heavy potatos crushing the corn chips. But compartments in a real shopping cart do more than that. They help shoppers separate and organize their purchases minimizing the chance of of getting home and realizing that you forgot to get tonic water and so have to go back to the store again. Why can't a virtual shopping cart help the customer organize his purchase, maybe have "compartments" for folder, fix-blades, books, and accessories?
And, finally, the issue of returning the cart. Well, fortunately for all of those @#$@# lazy-assed people who can't take two minutes out of their precious schedule and are in such a hurry to get to the gym that they can't walk the cart back to the store, fortuntate this is not an issue for on-line carts.
So, there you have it. Make 'em just like a good store cart.