What did Spyderco learn from the ATR

shootist16

shootist16

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Excuse me for asking, but I have always been intrigued about the business aspect of the knife industry.

Spyderco took on a fantastic project with the ATR. I am sure that making such a knife didn't come easy. I know that Spyderco is a learning organization. What did Spyderco learn from the ATR project? Will other knives benefit from what was learned?
 
Hi Dennis. It has been a learning project for sure. I can't say all yet as we've just introduced it, but...

1. It was far more difficult to bring the design to market than originally thought (over 2 years). The Golden plant was at capacity and finding a vendor capable was very difficult. As it turned out, we're doing the finish work on the blades and a combination of vendors are involved in making the knife. The cobra hood was a project in itself. The Titan is very difficult to work with (Chris Reeve should be commended and appreciated).

2. New concepts (eg; integral compresssion lock) require much refinement to achieve the consistency and attention to detail that our cusomers have learned to expect.

3. USA made products are at a disadvantage in the knife market place price-wise especially when using exotic materials like Titan and S30V.

4. BTW, the ATR & Dodo are shown in this months (SEP issue) Playboy magazine as well as a host of other publications so "New & Diffeent" does get attention.

Ill share more as time goes on.

sal
 
Originally posted by Sal Glesser
4. BTW, the ATR & Dodo are shown in this months (SEP issue) Playboy magazine as well as a host of other publications so "New & Diffeent" does get attention.
Click to expand...

"But honey, I just bought it for the knife."

If your wife/girlfriend believes you, then you are definitely a certified (or certifiable) Spyderknut. :D :p
 
It was pretty neat having a Spyderco on Playboy, but they also had the Salsa on there before.
 
Yes, I was surprised to see it in Playboy, very happy, everyone should know about Spyderco quality! Paul
 
I have a collection of Playboys going back to the '60's.They always have had knives in them,in the "gifts for men" and new gadgets type articles.Also there have been large ads for knives,one I remember was the Schrade LB7(Buck 110 clone).

I have said before one knife article in a non knife mag.such as Playboy will reach more people than a years worth of ALL the knife mags put togather.
 
Originally posted by Sal Glesser
4. BTW, the ATR & Dodo are shown in this months (SEP issue) Playboy magazine as well as a host of other publications so "New & Different" does get attention...

sal
Click to expand...
So, are they September's "Playmates of the Month", or the sexy, sharp centerfold?.:D.
 
By the company president no less. For shame Sal :D . Really though, thanks for the input, I really like to see that Spyderco listens to their customers so well.
 
Whoah! Playboy! That's simply too AWESOME! I can't wait to lay my paws on the ATR and DoDo.. They are sooo Sweet! :D

Sam
 
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