What drive the sales of some knife brands, or maker? Other never become in vogue.

A

Akapennypincher

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Sep 12, 2013
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Friend was at the Blade Show last weekend, and we were talking about his experience. He mentioned that the cost to have a table was like $500.00, and was amazed some of the seller were being ignored.

Almost like they were carrying the plague. While other sellers with what he calls boring, same old stuff in new share, or with a difference colored handles almost had to have crowd control to deal with the buyer with wads of money trying to make a purchase.

He like me don't understand why some maker of really fine knive, or brands of fine made knive just don't seem to be valued, or appreciated for what they are a good tool for cutting, or.
 
I think many buyers go with what they know or have heard about versus looking at unknown or lesser known makers. Probably many make the mistake that if they haven't heard of a maker s/he must therefore not be any good.
 
MassMatt said:
I think many buyers go with what they know or have heard about versus looking at unknown or lesser known makers. Probably many make the mistake that if they haven't heard of a maker s/he must therefore not be any good.
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I think you have come close to hitting the "x" ring with your observations. Also the power of advertising, and pr drive sales of some crappy products. Also if you are a knife maker with a posse of loyal fans, they with a few keystroke can all of a sudden spark interest in your produce using forums, Facebook, and other internet resources.
 
Word of mouth. When people are ranting and raving about a specific brand that seems to drive sales because people want to see what all the fuss is about. Very much indirect marketing is what does it. New blade gadgets and locking gizmos and other "innovations" seem to do the trick. I've seen a ton of some of the most hideous, poorly designed, and outright pocket anchors sell for $700, $800, or $1,000+. I just don't understand the desire for some folks to have a folder that doesn't cut worth a damn, horrible geometry, and carried like a small truck in the pocket. Bt, more power to them. The knife industry has become super trendy in the last few years.
 
some of it also seems to be repetition -- buddy of mine went to blade for the second time this year and had several people comment that they remembered his stuff from last year but weren't going to buy until they knew he would be around for a while.
this year they bought.

location also plays a part.
A lot of people sitting behind the supplies sellers seemed to get skunked this year. I suspect that if their positions had been reversed (suppliers had been near the back wall and the makers near the middle) their sales would have been better.
 
I was at a gun show yesterday, per the norm several knife dealer were there peddling their wears. One of the dealer who is a regular, and IMHO more honest, than BS like many of the dealer at these gun shows had some unique folder from the Scandinavian countries. Well made, good steel, but a brand I never heard of with very unique wood handles. Packing was also unique. Came in a little paper tube, inside that tube was a belt sheath, and cleaning cloth. As I was talking to the seller a couple of his regular came by, one snatched up one of the Scandinavian knives for his personal collection.
 
If your knife looks like it will survive a direct hit from a tank shell it's gonna sell
 
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