What makes a knife price justified?

jeegeet

jeegeet

Joined
Jan 2, 2000
Messages
356
Many times on the forums I noticed people saying "this knife is not worth XXX bucks, check out my under YY dollars ZZZZ knife"
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Pretty much each higher end knife was at some point called overpriced. So what makes them overpriced?

My wallet cries when I buy blades
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AND I WISH THEY WERE CHEAPER, but I have hard time saying they are overpriced. Comparing to ... say that a pair of good sports shoes in mass production still costs around ~$150, etc. I buy'em cause I want them.

K.

Oh, and Clinton's lawyer takes $400/hr - talking abour REAL overpricing...
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I've been in Sales a very long time, and one of the first things I learned was why people buy? The four primary reasons are,
WANT-just the desire to own.
NEED-the product fills a particular purpose.
USE-would serve a purpose if owned.
AFFORD-the willingness to pay the price.

You don't need all four of reasons to buy something, sometimes just WANT is enough, we are constantly buying stuff we can't AFFORD, and deluding ourselves that we really NEED or would USE them.

Most people like to OWN stuff, some people hate to BUY stuff (spend money) but nobody wants to BE SOLD anything.

Example, compare the three statments below;
"You have to see this knife I have!"
"You have to see this knife I just bought!"
"You have to see this knife this guy just sold me!"



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"Will work 4 Knives!"
Homepage: http://albums.photopoint.com/j/AlbumList?u=254126
 
When I price a knife I take into account the following items.

Material costs

Outside expense(heat treating, engraving)

Marketing cost(Advertising, show expenses,Internet costs, flyers, postage, telephone long distance, etc)

Wages(my own)

The end result is my selling price. It used to be that material costs were the biggest expense by far but I find that marketing costs are closing in on them.



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george
www.tichbourneknives.com
sales@tichbourneknives.com


 
Originally posted by jeegeet:
...Oh, and Clinton's lawyer takes $400/hr - talking about REAL overpricing...
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JeeGeet - you know why Clinton's lawyers charge 400$/ hour?


Cause real lawyers cost allot more...


Seriously - gr8 reply by PhilL - only thing I can add is:

If you can afford it - and you like - don't look for any excuses - just go ahead and buy it. it's good for the world economy..
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