I buy online if it is something I know a great deal about or if I can't get it around here. Mostly, it's knives and books. The cutlery outlets around here are pretty much your big box stores (Target and Walmart), your big box sporting goods (Dick's...don't even get me started on them), and maybe a few smaller outfits who's pricing is comparable to buying the knife directly fromt he mfg (ie expensive

) So, generally, all sharp and pointies are bought online. This is fine as 90% of my knife funds go to HI

I also tend to buy a lot of books online. I like to read a lot of horror, and the book stores around here are pathetic in that department. Amazon really likes me

The only time I buy anything online that I could get at the mall or a dept store is around Christmas. No thank you. I don't DO crowded shopping centers. I spent two years in retail hell working at Target when I was in college. Forget your door busters, forget your free wrapping. Just give me a high speed connection and an ichy mouse finger. I'll have everyone finished up before lunch
I really do like to do as much of my business locally as possible (and the reason i stay out of Walmart). As my family owns a small business, I know how tough online buying is for the little guys. We were going to start up an online venture, but since we sell stuff that is thought of as HazMat, we scrapped the idea early on since we don't have a drop shipper.
I can't tell you how difficult it makes my job explaining to people that the DEAL they got out of some mag or off some website is not compatable with their swimming pool. To save themselves 10 bucks and great service they have just cost themselves more money to ship the heavy stuff back...plus to be quite honest they lose a little bend-over-backwards service from me. I take my job seriously....and personally. I bend over backwards for my customers that do not bend me over if you get my drift

Sorry, lil' bit of a rant there.
In short, I like online buying. However, i think some people just see price and don't really know what they are getting into when it comes to specialty stuff.
Jake