What's going on with company names these days?

[Random Dan]

Knafs?
B'yond??
Suprlativ??
Eikonic??!

Please tell me I'm not the only one who missed the memo that funky spelling is now "in".

 

[Blues]

Were you in a medically induced coma...or simply avoiding going outside?

Welcome to the glorious new and improved world.

I'd take you on a tour, but I'm not leaving my foxhole.

 

[iacchus]

you cant trademark a word that is in common usage.
Generally speaking, all the instances of funky spelling is just to have something they can trademark.
It shows lack of imagination more than anything else, honestly.

 

[bucsfan69]

I thought they were Rappers

 

[Synov]

My personal favorite:



Yes, "Qygmgs" was the actual name of the entire knife company. They astutely changed their name to Remette recently.

 

[MadeOnABench]

I thought they were Rappers

Only if you put "Lil" in front of the name

 

[Random Dan]

you cant trademark a word that is in common usage.
Generally speaking, all the instances of funky spelling is just to have something they can trademark.
It shows lack of imagination more than anything else, honestly.

You probably couldn't trademark "Superlative", but you could trademark "Superlative Knives" or "Superlative Knife Company", right?

 

[iacchus]

You probably couldn't trademark "Superlative", but you could trademark "Superlative Knives" or "Superlative Knife Company", right?

Pretty sure, yeah. Properly doing things is so old fashioned though. Why would anyone want to do that?

 

[Insipid Moniker]

I definitely care more about their products than the company name, but I have to admit that 'Knafs' in particular makes me wince.

 

[MadeOnABench]

I definitely care more about their products than the company name, but I have to admit that 'Knafs' in particular makes me wince.

I know how they want the name to be pronounced, but I just can't help but say it the Monty Python way...

 

[Insipid Moniker]

I know how they want the name to be pronounced, but I just can't help but say it the Monty Python way...

View attachment 2120744

Okay, that makes it a lot funnier and a lot less painful.

 

[dogstar]

Some of it has to do with Amazon and how they are transforming from a company that stocked their own goods to becoming a worldwide logistics company that moves other people's products. There was an article I read about this that I can't seem to find again. These crazy names are so anyone can have a "brand" name, even though they are all selling the same stuff.