For a low cost working knife, $ for $, over the past few years and then some, many of Kershaw's china line, Buck's lowend, and even every china made Schrade and CRKT has blown Gerber out of the water in every category; form, fit, and function... I wanted Gerber to be better, I really did, but even with a biased opinion I had to concede they just weren't worth the money spent when I have always found something that works better for the same cheap price...
Couple that with my biggest pet peeve of them not telling you what type of steel is even used in most if their lower end Knives, I just can't bring myself around to ever buying another one. Especially a low end china made one, when a china made Schrade, Kilimanjaro, even S&W are every bit as functional, and often lower cost, and every one I've owned over the past 5-10 years has held an edge better then the last 3 budget Gerber's I've had. Plus I know what steel I'm getting, so I know what to expect.
Why pay $20-30 for a Gerber when my (8cr) Kili Vertice I paid just over $10 for, or my (9cr) Schrade I paid $15 for, both cut circles around budget Gerbers, with better overall fit and finish... Just because they paid Bear Grylls to put his name on some packaging and he wants his check?
*edited to add - and respectively if I pay just a little bit more for a $30-40 china made Kershaw its not even a fair comparison, the two aren't even in the same ballpark!
I don't mind paying for a name, if I feel a name is worth the price, but it seems ever since Fiskars bought the Gerber name, they became the corporate step child and overall quality tanked and a name was all that was left in the price tag. Because the poorly heat treated "stainless steel" (5cr or 7cr I'm guessing) that would dull way too easy, certainly didn't justify it.
That's my experience... Sure Gerber is an American co., but they're made in china, CRKT is too, as is Taylor Brands, and Kilimanjaro, all employ offices and such here in the states, but production is done overseas, so why pay for Gerber's if they've let me down numerous times while others have not?
Maybe they're mid-higher end Knives are better? I'll never know though, because if I can't trust you with $20, I'm certainly not going to trust you with $100, because again, $ for $ I can get something else I have WAY more confidence in.