Just my own twisted 2 cents on it...
I think it's a good thing for Buck to extend it's base.
While not my cup of tea, I think the general bushcraft/survivalist scene is closely related to Buck's hunting/camping tradition to work.
But I think Buck does best when they retain clear connections to their traditional lines.
To my eyes, the Punk looks like it could be made by anybody. CRKT, Bark River... really, anybody.
Could Buck use some fixed blade knives with drop points and thinner, flatter grinds for more general camp use and less specifically for hunting? Sure. But imo, they should use the traditional black handles. Or tie it more directly to some of the other hunting lines that I would recognize as "being a Buck knife". Heck, the problem could be easily solved by producing a larger version of Vantage and/or the Bucklite Max fixed blade.